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Customers move between channels constantly, and siloed support forces them to repeat themselves. This post explains the difference between multichannel and omnichannel, and how AI chatbots create continuity by identifying users, capturing context, and routing requests consistently across web chat, messaging apps, and other entry points. It also covers why consistency matters, including standardized answers and unified logging into your CRM or helpdesk. Finally, it shows how Anablock approaches omnichannel support by designing the full system, not just installing another widget.